Calculating ROI for your Social Media Marketing Campaign

Visual Definition of ROI

The attached PDF is from a recent Power Point presentation that I did on “Calculating ROI for your Social Media Marketing Campaign”.  This blog post is a compilation of my notes from the presentation.  Calculating ROI for your Social Media Marketing Plan

Definition of ROI:

To start, we have to have an understanding of ROI (Return on Investment).  On paper, ROI could not be simpler. To calculate it, you simply take the gain of an investment, subtract the cost of the investment, and divide the total by the cost of the investment. Or:

ROI = (Gains – Cost)/Cost

Return on investment – or ROI – is the rate of revenues received for every dollar invested in an item or activity. In a marketing sense, knowing the ROI of your advertising and marketing campaigns helps you to identify which techniques are most effective in generating income for your business.  It’s also important to note that your time invested in your marketing campaign also has a cost co-efficient. More

Social Networking for the Business Person with No Extra Time

Social Networking Presentation

I gave the attached PowerPoint Presentation at robinTime this past May as part of the Wednesday evening TechSavvy series cosponsored by Newport County Computers/ATC Tech.  The following post is a compilation of my notes that accompanied the PowerPoint presentation, so be sure to look at the attached PowerPoint while reading the post.

Social Media Sharing Buttons

Social Media Sharing Buttons

As many business people have already started to use social media, I geared the presentation and this post towards the supposition that the reader (audience) has at least one social media account.   In addition, as I have gained much of my social media savvy through my efforts to market my own small business, I have used my social media accounts as examples. More

Creating & Managing a Certified Wildlife Habitat

Close up of the Anna Pell House American Bullfrog

Close up of the Anna Pell House American Bullfrog

American Bullfrog in the Anna Pell House pond

American Bullfrog in the Anna Pell House pond

I gave the attached PowerPoint presentation, “Creating & Managing a Certified Wildlife Habitat:  The Challenges & Joys of Gardening With and For Nature via National Wildlife Federation Guidelines”, this past week at Newport in Bloom’s 30th Anniversary annual Spring Gardening Workshop which was a part of Newport Arboretum Week.

I have included my notes from the presentation here in the following paragraphs to further illuminate the subject.

Why is it important to do this?  Many people equate wildlife habitats with large land tracts such as national parks, public spaces or African game reserves.  There is a tremendous loss of green space in built-up urban environments and small size plots such as household gardens, rooftop gardens, patios and even porch gardens become important.  An economy of scale can be created with numerous small habitats and wildlife corridors can be formed in the urban environment.  The collection of these small habitats evolves into sustainable gardening practices on a much larger scale which can have a potentially significant positive environmental impact. More

Social Media Basics–Part One

I gave this presentation about Social Media to our gallery group recently and I was so pleased with the results that I decided to share this in a series of posts over the next few days.

Remember Social Media is Interactive

1.    Facebook:

a.     Have a business account on Facebook and set up your user name.  For example, I obviously wanted my user name to match my gallery name–

b.     Take advantage of the new Timeline on Facebook.  I’ve read and heard a number of complaints, but I think the visuals are far superior with Timeline allowing you to make a nice impact with all of the following:

i.     Cover photo–Choose something that captures the essence of your business visually.  I think this photo does an excellent job of communicating the quality and diversity of the fair trade folk art that I market.



CADEAUX du MONDE gallery tour circa 2009

Reminiscing about the gallery now that we’re completely online.


Compost Bin Therapy

Guest Blog by Nord Lange, Winter 2011

My compost bin sits on the side of my house in Rhode Island.  Everything was going smoothly for several months after it was started.  Vegetable and fruit matter interspersed with layers of leaves were composting efficiently.  My household garbage disposal was minimal, typically about one plastic shopping bag a week, and it was characterized by minimal odor.  Like everything in life however, this blissful decomposition sequence was destined to change.  The first intrusive sign was a small hole in the ground at the base of the bottom left side of the bin, which was followed shortly by a second hole on the front side of the bin.  I assumed that these holes were made by cute, cuddly mice, so I simply plugged them with rocks, and didn’t give it much thought until I started noticing what looked like tunnels in the compost.  I did not connect the dots until one day I was greeted by a beady pair of eyes on what I took to be a rat snout.  The sturdy tail at the other end seemed to confirm my suspicion.  The blissful character of the compost bin was forever changed.  It had transformed from a pastoral decomposition site doing nature’s bidding to a rodent breeding ground that was going to be the epicenter of a bubonic plague outbreak.  What to do? More

Exploring Lost Wax Casting

Camerounian Face Mask

Lost wax casting is one of the oldest types of casting.  It is a tradition that dates back over 4000 years and its current practitioners are found in many tribal cultures around the world.  Before we explore some of those varied traditions, we need to define the process.

In principle, “lost wax”  casting means that first a wax model of the desired piece is made.  This piece is then covered with slip, usually made from finely pulverized charcoal and clay which is then covered with a mud/dung mixture to form a mold.  After drying, the mold is heated, causing the wax to melt and molten metal is poured into the mold replacing the wax.  After cooling, the mud/dung mold is broken away to reveal the metal replica of the original wax model.  As both wax model and clay mold are destroyed, each piece is unique.  Solid casting and hollow casting can be done using this process.  In addition, because the original is fashioned using wax, there is an extraordinary level of fine detail that can be achieved. More

Bring the World Into Your Classroom in 5 Easy Steps

When my partners and I opened CADEAUX du MONDE, our green, fair trade, international folk art gallery, we decided to also include an educational component–teaching multicultural workshops and giving development education lectures on fair trade and socially responsible travel and tourism.  Luckily for our vision, this coincided with a push in our area and around the US to have multicultural education included as part of the regular curriculum.   Twenty-four years later, the world is even more interconnected and it is more important than ever for us all to embrace and celebrate our similarities as well as our differences.  We truly have so much to learn from each other!

We have been presenting our participatory multicultural workshops focusing on  different regions in Africa, the Indian subcontinent and Central America in both public and private schools in Rhode Island and Southeastern Massachusetts since 1987.  Based on the overwhelmingly positive response we have received over the years, I think that we have a winning formula on how to engage children from pre-school through high school.  Every educator knows that engaging students is a big part of getting them to learn and retain what they learn. More

Fair Trade–Practically Speaking

Ethiopian Winnowing Basket

When my partners and I opened our gallery, CADEAUX du MONDE, back in November 1987, the term being used for fair trade was “alternative trade”.  At the time, it was a concept that was not part of the mainstream marketplace.  We have devoted a great deal of time to educating our customers about the concept with the intent of raising awareness and fostering the idea of conscious consumers.

As part of that education process, we developed a handout that we have used for over 20 years to explain how we conduct our business that is still posted in our gallery today  as well as on our website.  We are very proud that “fair trade” has now become a recognized standard for ethical business as well as our role in shaping that standard.  Even so, there still seems to be some confusion around just what exactly “fair trade” means and how that applies to running a commercial business. More

What Is Folk Art?

I have been selling folk art in our gallery, CADEAUX du MONDE, since 1987.  Invariably when people ask me what  I do for a living and I respond that I am one of the owners of a green fair trade international folk art gallery, after an initial quizzical look from the majority of questioners, I hear the inevitable next question “What is folk art?”.

After 24 years of sourcing and buying folk art directly from the artists who produce it, studying about the various traditions and sharing it with the public in our gallery, I am fairly sure that I know what folk art is and I am also reasonably confident that I can communicate that knowledge to the public. More

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